Scientists and engineers who wish to develop their public engagement and science communication skills, enabling them to establish meaningful dialogue with diverse audiences.
Summary and Objectives:
The Engaging Communities in Climate Conversations module guides scientists through the fundamentals of engaging in conversations about , with a focus on impacts and solutions. Participants consider the American public's attitudes and concerns about climate change and response options, develop actionable goals for engaging around these topics, think carefully about their target audience, and craft science and solution-minded messages that will resonate with that audience. Participants analyze real-world examples of communities responding to climate change and consider how to cultivate similar conversations in their own engagement work.
Upon completion of this course, participants will be able to:
- Assess how the American public views climate change science and solutions.
- Develop an individual goal for engaging the public on the topics of climate change and responses.
- Identify a target audience and consider how climate change impacts and responses align with the audience's concerns and interests.
- Draft key messages that will resonate with their audience.
- Plan for solutions-oriented engagement scenarios.